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June 30, 2009

Raising money to make TYPO3 rock!

Category: Boarding, please

By: Peter Pröll

TYPO3 is Open Source and free software. Even though it needs money to make TYPO3 rock! Read the news from the latest "Steering-Member-and-Board-Conference" (CoS-CoB) in Luebeck last week.

Stormy weather

It's been a great time in this wonderful and beautiful city of Luebeck last week. First we had an open Q&A session (there will be news on that later). After that we had a 1 1/2 day Combined Steering Committee and Board meeting - the CoS-CoB. But we just like to call it Boskoop (like the apple variety) as most of us (that is Jürgen and me) cannot memorize this abbreviation :-).

On Saturday I joined the TYPO3 goes Kieler Woche event which has been a huge success! More people than last year, more sun, more wind, more waves, more fun (on board and later on in the Bavarian pavilion) and more anticipation for T3SAIL later this year in September. And you can tell for sure: That day I met some of the bravest TYPO3 community members! Thanks for sharing the spirit.

Anyway - on this event I heard someone saying "ask the association - if anyone has money it's them".  And that brings us back to work: I'd be really happy if I could say "yes, that's right". But the contrary is right: The days before we had some big discussions on several issues that are in need of money. It wasn't a discussion on if we would like to give the money to the projects but where to get the money from.

Currently we are talking of 4-5 projects we love to finance. Amongst others it is the T3UxW - a project to move user experience and backend usability to the top. Actually there is no money left from the current budget plan and so the discussion was, how and where we can raise money and we were forced to give priorities to the projects.

Some money will be taken from the Association's funds but still that is not enough. Kian is doing well in getting the professional fund raising started but we do not know yet how successful this will be. Good luck that preparations for the T3CON09 are doing really well and we already have a huge growth in sponsorships. Hopefully the sale of tickets will be successful, too. Thanks Jürgen and the whole T3CON-team for the efforts!

In this discussion an other idea came up: to put Google adwords to the front page just on the right side (outside the main layout). There where some voices in the conference voting for this idea and some against it. Finally we agreed to give it a try for two months and see what amount will be raised by this measure. There will be a poll connected to the adwords to ask you for your opinion.

Last but not least we would like to have your feedback which you can give right here as a comment to this blog post! What do you think?

Your feedback is wanted: Boarding, please!

PS: If you are interested in the numbers of the budget, association members get them via the members' mailing list. And if you are not member by now: think of supporting your favorite CMS project now ;-).


comment #1
Gravatar: Georg Ringer Georg Ringer June 30, 2009 14:07
I have absolutly no problem with displaying ads if there is not enough money from other sources - I am doing the same thing on my website! But keep in mind that most of the users are experienced in the web and will have an adblocker installed and so the income won't be the same as on some customer's project!

comment #2
Gravatar: Francois Francois June 30, 2009 15:14
Why not Google Ads? Let's try it.

What I like about this article - and it will certainly need to be repeated - is that the TYPO3 Association in *not* sitting on a hoard of gold. Unlike other competitor CMS, we have not raised venture capital funding, we don't have millions to spend. TYPO3 is a professional CMS built on goodwill and a shoestring budget. This needs to be hammered home to all critics of the Association who think it's just so easy to get some money.

comment #3
Gravatar: Christopher Hlubek Christopher Hlubek June 30, 2009 18:19
Thank you for the nice article, Peter. I hope that the association will have success in the efforts to raise more money. I think ads won't hurt anyone as long as they are not annoying.

comment #4
Gravatar: Ingo Ingo July 1, 2009 23:50
IMO putting Ads on t3o is the least proffesional thing that could happen to us.

comment #5
Gravatar: Peter Peter July 3, 2009 08:42
@Ingo: You share my personal position.
[Update]: Plans are delayed a bit as other issues arised that have to be taken in account. ANYWAY: keep on posting your feedback here! Thanks for that, it helps. Perhaps you can think of alternatives to raise money? Ideas welcome!

comment #6
Gravatar: Edward Lenssen Edward Lenssen July 13, 2009 16:29
why not develop a TYPO3 Store:
put in TYPO3 extensions; ask a small amount for an extension and split income between author of extension and TYPO3.
Gives authors an extra bonus to develop good extensions and in mean time generates needed extra funding for TYPO3 to develop it faster.

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