Cropping the logo

By: Rasmus Skjoldan

It's allowed to crop the logo. It's being explained in more detail in the style guide but here's a couple of small tips.

I've gotten a lot of questions about cropping the logo. I guess because of our focus on the safe area of the logo it's been assumed that it wasn't allowed to crop. It is, however. But only when you use the logo for illustrative purposes. If your aim is just to show the symbol communicating the software itself then always just use the normal uncropped version - with the safe area.

If, on the other hand, you need a special background or area that brings out the TYPO3 feel but don't need to show the actual logo - then crop away.

Make sure that the cropped shape always includes the white area between the shape since this is the essential graphic part of the logo shape.

One other rule is this: THE CROPPED SHAPE MUST ALWAYS BE IN MONOCHROME - ONE COLOR ONLY!

If used with two colors it will simply just look plain ugly. Also remember: The two parts of the shape must never be changed in any way – no rotation or other change to their relative position in any way. The elements must also always be used together.

Also don't use multiple overlaying versions in different sizes and never change the rotation of the shapes.

If these rules are followed the logo can be really smashin' in a cropped version - on a fullprint cap e.g. It will always look best if you crop out to the edges of the material in use. So if you were to make a flag - then crop the logo at the edges of the flag etc.

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